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3 days free
72proven video formats. For your ideas.

Your idea.Your content.Just a hell of a lot better.

Tell hookU what you want to talk about. hookU finds the right video format and turns it into hook, script, shot plan & caption. All that's left is turning on the camera.

3 days freeCancel anytimeDone in minutes

350+creators have signed up

Try it free right away
Works for every niche

Your niche. Your hook.

9:41•••
Reels🚀 Myth check
Posting every daygets you zero newclients.
♥
4,812
213
•••
Mmara.klarstart Follow
Why content alone won't bring clients …
♫ Original audio · mara.klarstart
9:41•••
Reels💪 Myth check
You run 20kilometersevery week andyour favoritejeans arestill tightaround thewaist.
♥
6,204
511
•••
Llena.moves Follow
Cardio craze? Been there too …
♫ Original audio · lena.moves
9:41•••
Reels🏡 Before & after
This apartmentsat empty fornine months. Wechanged just onething.
♥
3,118
187
•••
Mmakler.svenja Follow
Same apartment, different light …
♫ Original audio · makler.svenja
9:41•••
Reels🥦 Self-experiment
7 days, 15minutes, 1 pan.Day 3 surprisedme.
♥
8,940
642
•••
Ffeierabend.kocht Follow
My honest verdict after 7 evenings …
♫ Original audio · feierabend.kocht
9:41•••
Reels📈 Self-experiment
For two weeks Iended everycaption with aquestion. Hereare the numbers.
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6,879
589
•••
Nnina.creates Follow
The numbers after 14 days …
♫ Original audio · nina.creates
9:41•••
Reels✈️ Wait for it
We paid 40euros forthis hotel.Wait untilyou see theroom.
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15.2K
1,871
•••
Wweg.mit.lea Follow
Wait for the end 😳 …
♫ Original audio · weg.mit.lea
9:41•••
Reels🥩 3 typical mistakes
This mistakecosts you theperfect steak.And almosteveryone makesit.
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10.7K
958
•••
Kkuechenchef.amir Follow
Even pros make mistake 3 …
♫ Original audio · kuechenchef.amir

Tap a niche. Stock videos and example hooks; in hookU they come from your idea, your audience and your tone.

Sound familiar?

You actually wanted to post today …

  1. 🫠✓
    You actually wanted to post today …

    Keep scrolling: 4 problems hookU solves for you.

  2. ?✓
    No idea what works today?

    30 minutes on the Explore page, 17 saved reels. And still no idea.

    hookU gives you ideas that fit your niche.

  3. ?✓
    Hooks always sound the same and boring?

    “Sound familiar?”, “Here are 3 tips …”. Prompt number seven, and it still sounds like AI.

    hookU writes hooks for you in your tone.

  4. ?✓
    Script written, but how do you film it?

    A wall of text in your notes app. But no plan for what to show.

    hookU turns it into a shot plan, shot by shot.

  5. ?✓
    Which format even fits my idea?

    Talking head? Story? POV? Tutorial? You guess. Every time.

    hookU picks the strongest of 72 proven formats.

  6. 🎉✓
    This is exactly the part hookU takes over.

    4 of 4 solved. Posted. Today. Finally.

    Try it yourself
0 of 4 solved

This is exactly the part hookU takes over.

Try it yourself
Solutions: the real hookU app✓ Solved with hookU
9:41•••
You
Step 1 of 6

Which area do you want to create content for?

We use this to show you examples from your area.

Real questions from the app
How it works · Try it

Click your way to your thought-through video.

Answer hookU's real questions on the phone. Then a real example shows what comes of them: format, hook, script and shot plan.

Or pick an example:
1
IdeaQuestion 1 of 6
2
FormatThe right packaging
3
HookThe sentence that stops
4
ScriptSpoken, not written
5
Shot planShot by shot

Your video is 0 % thought through.
Question 1 of 6. hookU takes your answers along once you start.

Start with my idea · 3 days free
The secret: the format

Your idea is usually not the problem. The format is.

Two creators, the exact same topic. With one you scroll on, with the other you get hooked. hookU knows 72 proven formats and picks the one that tells your idea best.

+68 more formats. Spin and see how differently one idea can be told.

Why it works

Your audience believes something that isn't true. You flip it in the first second, and everyone wants to know why.

Stock videos · example hooks
The difference

Why not just ChatGPT or Claude?

You can. Then you get what everyone gets: interchangeable hooks in written prose. hookU is built for exactly one thing: German-language short videos that get watched.

Write me a reel script on how I, as a coach, win more clients via Instagram.

Of course! Here's a script for your reel: 🎬

Hook: “Sound familiar? You post and post, but nothing happens?”

Main part: Here are 3 tips: 1. Be authentic. 2. Post regularly. 3. Use hashtags! 💪

CTA: Follow me for more tips!

The hook everyone usesWritten proseNo shot planWhich format? No idea.
Format

Myth check · Debunks the stubborn belief that sheer activity on Instagram automatically turns into revenue.✓ Format picked

Hook

“Posting every day gets you zero new clients.”✓ Stops the thumb

Script

Hook → The myth → The debunk → The solution → Wrap-up, naturally spoken, timed to 60 seconds.✓ Spoken language

Shot plan

5 shots · 60 sec. From twenty open Canva tabs to the closed laptop.✓ Shots with seconds

Caption + CTA

“Do you know that Sunday feeling in front of countless open Canva tabs too?”✓ Ready to post

ChatGPT & co.

You are the content strategist.

  • You prompt, refine, prompt again. And in the end it still sounds like AI.
  • “Sound familiar? …”, “Here are 3 tips …”: hooks that are somehow correct but stop nobody.
  • You get a script. But no video. What to show or film is yours to figure out.
  • Talking head? Story? POV? Which format works is yours to decide.
hookU

Your creative director in your pocket.

  • hookU picks the format from 72 proven ones that makes your idea strongest.
  • Hooks that sound like you. Just sharper than you would have gotten them yourself.
  • You get the video fully thought through: hook → script → shot plan → caption → CTA.

Your idea becomes content that makes you think: “Fuck. That's exactly how I wanted to say it.”

Try 3 days free

Shot it. Now what?

Today hookU gives you format, hook, script, shot plan and caption. Next we are building what comes after the shoot: editing by chat and the reel check. Neither is available yet; we will name a date once it is ready.

Start now with ideas and scripts
PreviewCaptions in pink, word by wordMake the no really loudType what you wantNo.Doyoureallyneedit?

Edit by chat

Soon

Upload your raw clips and just say what you want. hookU cuts your reel along your script, with word by word captions, text hook, zoom and effects, ready to post.

Example3 mistakes that cost you followersHookHolds0:14Viewers might drop off hereYour next cutShorten the pause at 0:14.

Reel check

Soon

Upload your finished reel and see if your hook lands, where viewers might drop off and what to cut next, checked against your script.

Customer voices

Hear it from creators who already use hookU.

From “I have no idea what to post” to the copywriting pro.

1,000+views after the first hookU reel (Sandra)
350+creators have signed up

Real feedback from hookU users, lightly shortened.

“
Produced my first hookU reel yesterday, this morning I open Insta and can hardly believe my eyes: over 1,000 views, a real voice message, real comments and likes. For you this might be peanuts, for me it's a milestone!
Views · first hookU reel1,000+
S
SandraAfter the first reel with hookU
Pricing

Two plans. Cancel monthly.

Every plan starts with 3 free trial days. You add a payment method. Cancel before the trial ends and nothing is charged.

CREATOR SPECIALYou keep the special price for as long as your subscription stays active.

Which plan fits you?

3
About 52 credits a month. Creator with 200 credits fits you.
FITS YOU

Creator

€27/ monthlater €59 regular price
3 days free50 credits in the trial
Everything included:
  • 200 credits per month
  • Formats, scripts, shot plans, captions, hook library
  • View & restore script versions
Try Creator for free Payment method required · cancel anytime
FITS YOU

Creator Pro

€57/ monthlater €99 regular price
3 days free100 credits in the trial
Everything in Creator, plus:
  • 1,000 credits per month
  • Enough credits for several channels or niches
Try Creator Pro for free Payment method required · cancel anytime

All prices include VAT. A fully worked-out video costs 3 to 4 credits.

Frequently asked questions

Good to know before you start.

Everything important about the trial, credits and cancelling. Anything else? Support helps you once you've started.

Try 3 days free
Is hookU right for my niche?
Yes. hookU asks about your niche, your audience and your topic and picks formats accordingly. From coaching to real estate to crafts: the 72 formats are built to be niche-independent.
What makes hookU different from ChatGPT?
ChatGPT knows no video formats and writes written prose. hookU picks the right one for your topic from 72 proven short-video formats and delivers script, shot plan and caption in spoken German, aligned with each other instead of prompted together piece by piece.
Do I need content experience?
No. You describe in plain language what you want to talk about. Structure, format choice and hook formulas are hookU's job.
Do I have to show my face?
The formats work best when you are on camera yourself. But you can also record the scripts with your own voice and show footage in which you don't appear.
Can I try hookU for free?
Yes. Every plan starts with a 3-day trial: 50 credits on Creator, 100 credits on Creator Pro. You add a payment method, but you can cancel any time before the trial ends and nothing is charged.
How do credits work?
Each building block costs 1 credit: finding formats, script, shot plan or caption. A fully worked-out video costs you 3 to 4 credits. During the trial you have 50 or 100 credits, afterwards 200 or 1,000 per month.
What happens to my price if prices go up?
Your price is guaranteed: you keep your subscription price for as long as your subscription stays active without interruption, even if prices rise later.
Can I cancel monthly?
Yes, you can cancel anytime, effective at the end of the month. Your history stays.
Which platforms can I use the content for?
For TikTok, Instagram Reels and YouTube Shorts. The scripts are built for 60 or 90 seconds, and you choose the length.
Your next step

You already have the ideas in your head. Now turn them into content.

Tell hookU what you want to talk about. Shortly after, you know what to say, how to say it and how to film it.

3 days freePayment method requiredCancel anytime